Artificial intelligence is reshaping the commerce industry, yet a notable gap exists: efficient agent coordination. Amazon Web Services (AWS) and Visa aim to bridge this through innovative blueprints designed to simplify commerce and streamline agentic operations.
Agent coordination refers to the ability of autonomous AI agents to work collaboratively across different tasks such as customer service, payments, and logistics. This capability is the backbone of the emerging agentic commerce landscape, which relies on these agents to make transactions and solve real-world problems directly. Yet, without a standardized and scalable approach to coordinate these tasks seamlessly, progress stalls.
AWS and Visa are taking this problem head-on. The collaboration includes integrating Visa’s Intelligence Commerce platform into the AWS Marketplace while jointly publishing foundational blueprints for developers. These blueprints will reside in Bedrock AgentCore, an open repository, to reduce development burdens. Learn more about AWS's vision for accelerating agentic commerce via their AgentCore updates.
This initiative arrives as major players in commerce, Visa, Mastercard, Stripe, and PayPal, are racing to deploy agent-centric systems. Visa recently launched its Intelligent Commerce program, offering APIs and tools for AI integration. This includes groundbreaking features like tokenization for secure payments and identity verification systems that further protect consumer data. Read about how Visa’s Intelligent Commerce system is shaping the agentic era.
Agentic commerce promises significant boosts in accuracy and consumer satisfaction by automating the search-to-purchase process. Yet, as ground-breaking as it is, it poses challenges in standardization, ethical considerations, and scalability. AWS and Visa’s blueprints are designed as a response to these pressures, laying structural foundations for future breakthroughs.
Here is why this matters for European entrepreneurs. As someone who has seen first-hand the layered complexity of AI working on startups myself, I understand how these gaps in coordination can leak time and resources. I believe female entrepreneurs should pay close attention to these tools because agent-driven commerce can level the playing field for small businesses. While market leaders dominate resource-heavy technologies, innovative coordination can save newcomers months of trial and error. For instance, integrating secure payment APIs or cart automation triggers can now be achieved in less time with tools developed under these initiatives.
In the startup world, failing to analyze the interoperability of AI-based tools often leads to underperformance. It’s not just about deploying tech but making tools that integrate and communicate effectively across borders. The blueprint solutions AWS and Visa propose align well with these efforts, creating systems that cater to all sizes of industry players.
Avoiding this mistake takes preparation. Understand the core inspiration behind agentic commerce. It’s designed for efficiency. The tools simplify multi-task processes, making access easier for European entrepreneurs and beyond. But don’t pick sides blindly. Test frameworks independently and audit for compatibility with your goals.
Steps to maximize agent technologies in commerce:
- Educate Yourself on Agent Protocols: Study how AWS Bedrock works within its open repository ecosystem.
- Consider Payments-First Integration: Adopt platforms like Visa’s Intelligent Commerce that simplify payments securely.
- Develop Collaboration Layers: Seamless operations require tools that communicate well. Oracle brokers offer great intermediary agent-building features.
- Reassess Continuity Often: Track the timely upgrades for API protocols regularly evaluated by these brands.
If you’re just starting out, experiment directly with starter projects focused on customer-centric agent tasks. For example, tools from Google and PayPal have introduced conversational shopping AI that directly plug into secure transactions. This gives newer businesses better feedback from their consumer base while avoiding costly agents misfires.
Agentic commerce works if European entrepreneurs stay adaptable while solutions evolve. Just like blockchain remade its integrations after initial hype waned, AI commerce startups should follow progress timelines closely, or miss key developments. Above all, teaching coordinated deployment skills within ongoing employee training helps.
The insights taught by AWS blueprints make agentic commerce far easier to manage, especially while overlaying real computation models upon ever-diverging EU commerce regulatory situations.
FAQ
1. What is agent coordination in AI commerce?
Agent coordination refers to the ability of autonomous AI agents to collaboratively handle tasks across commerce operations like customer service, payments, and logistics. It is essential for enabling seamless workflows in agentic commerce. Learn more about agent coordination
2. What role do AWS and Visa play in solving the agent coordination gap?
AWS and Visa are leading a collaborative initiative by providing agentic commerce blueprints via AWS Bedrock AgentCore. These blueprints aim to simplify development and improve agent coordination for businesses of all sizes. Learn about AWS and Visa's collaboration
3. What is AWS Bedrock AgentCore?
AWS Bedrock AgentCore is an open repository designed to host blueprints that simplify the development of agent-driven commerce systems while reducing complexity for developers. Explore AWS Bedrock AgentCore
4. What are Visa's contributions to agentic commerce?
Visa's Intelligent Commerce platform offers APIs for AI integration, including tools for secure payments, tokenization, and consumer identity verification, which assist in constructing agent-based payment solutions. Read about Visa Intelligent Commerce
5. How will agentic commerce benefit small businesses?
Agentic commerce has the potential to level the playing field by automating complex tasks like secure payments and cart management, helping small businesses save resources and enhance operational efficiency. Read about agentic commerce benefits
6. What are some challenges of agentic commerce?
Challenges include ethical considerations, standardization, and achieving scalability in AI agent coordination. AWS and Visa aim to address these challenges through shared frameworks and blueprints. Learn about agentic commerce challenges
7. Who are the other key players in agentic commerce?
Apart from AWS and Visa, Mastercard, Stripe, PayPal, and Google are major players investing in agentic commerce capabilities, leveraging their expertise in payments and AI technologies. Discover more on agentic commerce players
8. How do intelligent AI agents work in commerce?
These agents automate tasks such as product search, payment processing, and logistics management by operating independently based on predefined user parameters. Learn about intelligent AI agents
9. What steps should businesses take to adopt agentic commerce?
Businesses should focus on educating staff about agent protocols, adopting secure payment APIs, building interoperability layers for AI tools, and periodically reassessing their systems to stay updated. Check out steps to adopt agentic commerce
10. Why should entrepreneurs, especially in Europe, focus on agentic commerce?
Agentic commerce can help European entrepreneurs, including female-led startups, optimize operations and reduce development costs by integrating AI-driven tools tailored for efficiency and scalability in a fast-evolving regulatory environment. Read how agentic commerce helps entrepreneurs
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
Violetta Bonenkamp's expertise in CAD sector, IP protection and blockchain
Violetta Bonenkamp is recognized as a multidisciplinary expert with significant achievements in the CAD sector, intellectual property (IP) protection, and blockchain technology.
CAD Sector:
- Violetta is the CEO and co-founder of CADChain, a deep tech startup focused on developing IP management software specifically for CAD (Computer-Aided Design) data. CADChain addresses the lack of industry standards for CAD data protection and sharing, using innovative technology to secure and manage design data.
- She has led the company since its inception in 2018, overseeing R&D, PR, and business development, and driving the creation of products for platforms such as Autodesk Inventor, Blender, and SolidWorks.
- Her leadership has been instrumental in scaling CADChain from a small team to a significant player in the deeptech space, with a diverse, international team.
IP Protection:
- Violetta has built deep expertise in intellectual property, combining academic training with practical startup experience. She has taken specialized courses in IP from institutions like WIPO and the EU IPO.
- She is known for sharing actionable strategies for startup IP protection, leveraging both legal and technological approaches, and has published guides and content on this topic for the entrepreneurial community.
- Her work at CADChain directly addresses the need for robust IP protection in the engineering and design industries, integrating cybersecurity and compliance measures to safeguard digital assets.
Blockchain:
- Violetta’s entry into the blockchain sector began with the founding of CADChain, which uses blockchain as a core technology for securing and managing CAD data.
- She holds several certifications in blockchain and has participated in major hackathons and policy forums, such as the OECD Global Blockchain Policy Forum.
- Her expertise extends to applying blockchain for IP management, ensuring data integrity, traceability, and secure sharing in the CAD industry.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond, launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks and is building MELA AI to help local restaurants in Malta get more visibility online.
For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.
About the Publication
Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch.
Mission and Purpose
Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.
Key Features
The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:
- Skill Lab: Micro-modules covering essential startup skills
- Virtual Startup Building: Create or join startups and tackle real-world challenges
- AI Co-founder (PlayPal): Guides users through the startup process
- SANDBOX: A testing environment for idea validation before launch
- Wellness Integration: Virtual activities to balance work and self-care
- Marketplace: Buy or sell expert sessions and tutorials
Impact and Growth
Since its inception, Fe/male Switch has shown impressive growth:
- 5,000+ female entrepreneurs in the community
- 100+ startup tools built
- 5,000+ pieces of articles and news written
- 1,000 unique business ideas for women created
Partnerships
Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.
Recognition
Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.
