As 2026 advances, Europe continues to establish itself as a powerhouse in the Internet of Things (IoT) sector, with trailblazing startups driving innovation and transforming industries. Connected devices, which enable seamless communication and data exchange among gadgets, appliances, and systems, form the backbone of this growth. This surge is fueled by advancements in AI, 5G, and sustainable tech, creating unprecedented opportunities for IoT-driven solutions.
In this article, we spotlight the top connected devices startups in Europe that are redefining the industry in 2026, discuss actionable tips for IoT entrepreneurs, and uncover essential marketing hacks that budding founders need to know to succeed in this competitive arena.
Why Connected Devices Are Crucial in 2026
The global IoT market is projected to surpass $1.1 trillion by 2030, with Europe claiming a significant share due to its focus on sustainability, smart cities, and industrial IoT applications. Leading sectors benefiting from IoT include healthcare, logistics, manufacturing, and energy efficiency. With connected devices at the core, startups are not just creating cutting-edge technologies but also delivering solutions to pressing global challenges.
The startups listed below aren't just pushing boundaries, they are setting benchmarks for what connected devices can achieve.
Top European Connected Devices Startups in 2026
1. Sensely – Revolutionizing Healthcare
Sensely has redefined health monitoring and virtual assistance through its AI-powered connected devices. Combining wearable sensors with real-time analysis, patients can track vitals and communicate directly with healthcare providers. Particularly impactful in eldercare, Sensely minimizes hospital visits while enhancing patient outcomes.
Visit Sensely's website to explore how healthcare is becoming smarter, one wearable at a time.
2. Fetch.ai – Decentralized IoT Solutions
Fetch.ai leverages blockchain and AI to create smart, connected devices that can autonomously negotiate tasks and optimize processes. From autonomous vehicle parking to energy grid management, Fetch.ai's innovations position it at the forefront of IoT decentralization.
Discover more about Fetch.ai's groundbreaking solutions on their platform.
3. Nauto – AI-Driven Fleet Management
Specializing in connected vehicle technologies, Nauto equips commercial fleets with cutting-edge AI systems to ensure safety and efficiency. With real-time driver monitoring, collision detection, and cloud-based analytics, Nauto is revolutionizing transportation logistics.
Read about how they are creating safer roads at Nauto's official site.
4. Roambee – Real-Time Visibility for Supply Chains
Roambee’s IoT-enabled trackers and sensors offer an unparalleled level of visibility in logistics and supply chain management. With predictive analytics and real-time location tracking, companies worldwide rely on Roambee for efficiency and cost savings.
See how IoT is transforming global logistics at Roambee's website.
5. RAK Wireless – Custom IoT Solutions
The backbone of innovative IoT, RAK Wireless, empowers businesses to build tailor-made connected devices. Their low-power wide-area networks (LoRaWAN) and advanced IoT kits are essential for startups looking to launch their own IoT solutions.
Discover tools for IoT pioneers at RAK Wireless.
6. PTC – Smart Industrial Solutions
Though not a startup per se, PTC drives innovation across Europe with its IoT and Augmented Reality platforms. Their software solutions turn industrial operations into IoT-enabled ecosystems, boosting efficiency and sustainability.
Learn how industries thrive with PTC's smart solutions.
7. Zebra Technologies – Enhanced Retail and Logistics
Zebra Technologies specializes in IoT-driven barcode scanners, handheld devices, and software platforms that integrate seamlessly with supply chains, retail setups, and healthcare systems. Their real-time data streamlines operations and improves decision-making.
Find out more about their revolutionary barcode solutions.
8. Konnexa – Connected Smart Home Devices
Konnexa leads the charge in making smart homes more intuitive and accessible. Their connected appliances and voice-driven systems emphasize sustainability, from energy-efficient lighting to water usage optimization.
Experience the future of smart living with Konnexa’s devices.
9. Lambda – IoT for Agriculture
Automated farm management is made possible by Lambda’s smart farming solutions. Their IoT devices monitor weather, soil conditions, and crop health, helping farmers increase yields while minimizing ecological footprints.
Explore Lambda’s impact on sustainable agriculture.
10. Centrica – Smart Energy Management
Energy optimization is central to Centrica’s mission. By integrating IoT devices into homes, businesses, and power grids, they help reduce energy waste and promote renewable energy use, contributing to a greener Europe.
Dive into their innovative energy solutions at Centrica.
The Hardest Part for IoT Startups: Marketing and User Adoption
Building IoT products is challenging, but if no one knows about them, your startup is doomed. Great hardware alone doesn't sell; marketing makes it work. Here's why marketing is more critical than R&D, and how startups can master it.
Actionable Marketing Tips for IoT Entrepreneurs
- Build Authority with Advanced SEO: Getting visibility on Google isn't optional; it’s mandatory. Tools like the F/MS AI SEO Blog are a game-changer for startups. This AI tool creates authoritative blog content optimized for Google, LinkedIn, and even AI search platforms like ChatGPT or Perplexity.
- Leverage Backlinks: High-quality backlinks are imperative to improve visibility. Submit your startup to directories using services like F/MS Marketing Directories for a robust SEO strategy.
- Build Collaborations: Partner with businesses in adjacent industries. Zebra Technologies and Sensely, for instance, illustrate how cross-sector partnerships can amplify reach.
- Test Your Value Proposition Early: Before sinking resources into product development, validate your startup idea with strategic marketing campaigns. Platforms like the F/MS Marketing Services offer placements in high-visibility listicles and guest blogging options that build trust and excitement.
Step-by-Step Guide for IoT Startups
- Start with Customer Validation: Ensure demand exists. Use AI tools to optimize your outreach and surveys.
- Choose the Right Niches: Focus on verticals like logistics (Roambee), healthcare (Sensely), or sustainability (Centrica).
- Keep Scalability in Mind: IoT products often need rigorous scaling, from device manufacturing to customer support.
- Leverage AI and SEO Blogs to Sustain Growth: Don’t leave SEO and content marketing as an afterthought. Using the F/MS AI SEO Tool, you can automate your SEO strategy for long-term success.
Avoid These Common Mistakes
- Overscaling Too Early: Prematurely manufacturing devices can devastate cash flow, especially if market demand is poorly validated.
- Ignoring Security Protocols: IoT devices are prone to cyberattacks. NOT prioritizing cybersecurity is a recipe for failure.
- Weak Branding: A powerful online presence is a magnet for customers. AI-driven marketing must be in your toolkit.
Conclusion
The IoT revolution is thriving, and these top connected devices startups in Europe are leading the charge in 2026. From AI-powered healthcare to sustainable farming, the opportunities in IoT are boundless. Yet, breaking into this space requires more than just innovation, it demands a laser-focused marketing strategy.
Entrepreneurs can drastically speed up their path to success by using AI-powered tools like the F/MS AI Article Writer, which streamlines content creation, SEO rankings, and visibility, setting any startup on the fast track to industry recognition.
The next wave of IoT innovation is calling. If you're building the future, you don’t just need great ideas, you need smart execution. Let’s make 2026 the year your startup rises to the top!
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FAQ on Connected Devices Startups in Europe in 2026
1. Why are connected devices crucial for startups in Europe?
Connected devices are transforming industries across Europe, particularly in healthcare, logistics, manufacturing, and energy. Europe's focus on sustainability and smart city innovations is driving IoT adoption to address global challenges. Learn more about Europe's IoT market.
2. Where can I submit a guest post about my startup?
If your startup needs to drive targeted traffic and build authority with high-volume, niche-relevant content placements in articles that rank well not only in Google, but also in Perplexity and ChatGPT, then you might want to publish your guest post in one of the F/MS Startup Game's blogs. Get a quality backlink.
3. What are the advantages of IoT for supply chain management?
IoT-enabled devices like Roambee trackers provide real-time visibility, predictive analytics, and cost savings for supply chains, optimizing global logistics networks. Explore Roambee's logistics solutions.
4. How can connected devices benefit smart homes?
Startups like Konnexa are leading the charge in energy-efficient smart home appliances and voice-driven systems to promote sustainable living. Discover Konnexa’s smart home devices.
5. What role does blockchain play in IoT?
Fetch.ai integrates blockchain with IoT devices, enabling secure and autonomous task negotiations for applications such as autonomous parking and energy management. Learn about blockchain and IoT at Fetch.ai.
6. How is IoT transforming agriculture?
Lambda’s IoT innovations help farmers monitor soil, weather, and crop health, improving yields while reducing environmental impact. Discover smart farming technologies.
7. Can I use AI to write SEO-optimized articles that help my brand grow?
Most business owners don't understand how SEO works, let alone how to use AI for writing blog articles. That's why for busy business owners there's a great free tool that doesn't require much knowledge. Write articles for free.
8. What challenges do IoT startups face in marketing?
Marketing and user adoption are among the biggest hurdles. Advanced SEO, high-quality backlinks, and partnerships can help startups gain visibility and trust. Build your growth strategy.
9. What mistakes should IoT startups avoid?
Common mistakes include premature scaling, ignoring security protocols, and underinvesting in branding. Focusing on these areas is key to long-term success. Learn IoT startup best practices.
10. How can entrepreneurs validate their IoT startup idea?
Before entering full production, startups should test their value proposition through strategic marketing campaigns and ensure there is market demand. Explore validation tips for IoT startups.
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
Violetta Bonenkamp's expertise in CAD sector, IP protection and blockchain
Violetta Bonenkamp is recognized as a multidisciplinary expert with significant achievements in the CAD sector, intellectual property (IP) protection, and blockchain technology.
CAD Sector:
- Violetta is the CEO and co-founder of CADChain, a deep tech startup focused on developing IP management software specifically for CAD (Computer-Aided Design) data. CADChain addresses the lack of industry standards for CAD data protection and sharing, using innovative technology to secure and manage design data.
- She has led the company since its inception in 2018, overseeing R&D, PR, and business development, and driving the creation of products for platforms such as Autodesk Inventor, Blender, and SolidWorks.
- Her leadership has been instrumental in scaling CADChain from a small team to a significant player in the deeptech space, with a diverse, international team.
IP Protection:
- Violetta has built deep expertise in intellectual property, combining academic training with practical startup experience. She has taken specialized courses in IP from institutions like WIPO and the EU IPO.
- She is known for sharing actionable strategies for startup IP protection, leveraging both legal and technological approaches, and has published guides and content on this topic for the entrepreneurial community.
- Her work at CADChain directly addresses the need for robust IP protection in the engineering and design industries, integrating cybersecurity and compliance measures to safeguard digital assets.
Blockchain:
- Violetta’s entry into the blockchain sector began with the founding of CADChain, which uses blockchain as a core technology for securing and managing CAD data.
- She holds several certifications in blockchain and has participated in major hackathons and policy forums, such as the OECD Global Blockchain Policy Forum.
- Her expertise extends to applying blockchain for IP management, ensuring data integrity, traceability, and secure sharing in the CAD industry.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond, launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks and is building MELA AI to help local restaurants in Malta get more visibility online.
For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.
About the Publication
Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch.
Mission and Purpose
Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.
Key Features
The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:
- Skill Lab: Micro-modules covering essential startup skills
- Virtual Startup Building: Create or join startups and tackle real-world challenges
- AI Co-founder (PlayPal): Guides users through the startup process
- SANDBOX: A testing environment for idea validation before launch
- Wellness Integration: Virtual activities to balance work and self-care
- Marketplace: Buy or sell expert sessions and tutorials
Impact and Growth
Since its inception, Fe/male Switch has shown impressive growth:
- 5,000+ female entrepreneurs in the community
- 100+ startup tools built
- 5,000+ pieces of articles and news written
- 1,000 unique business ideas for women created
Partnerships
Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.
Recognition
Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.
