European B2B e-commerce startups have been leading innovation in digital supply chains, wholesale marketplaces, and procurement solutions here in 2025. While consumer-facing e-commerce often grabs the spotlight, B2B startups are thriving in a sector that demands efficiency, personalization, and robust technology. This article dives deep into the top 10 European B2B e-commerce startups, exploring their strategies, tools, and tech advancements that led to their domination. Plus, we'll reveal common mistakes to avoid and how founders can optimize marketing to scale like these successful companies.
Why Are B2B Startups Heating Up in Europe?
A report from Statista highlights that the European B2B e-commerce market is set to surpass €2 trillion in 2025, thanks to the rise of accessible digital platforms, innovative technology, and growing cross-border commerce. The startup ecosystem is thriving due to increased reliance on integrations like AI-driven procurement, customizable warehousing, and digital logistics solutions.
TOP 10 EUROPEAN B2B E-COMMERCE STARTUPS IN 2025
1. Faire: A Global Marketplace for Wholesale Goods
Faire (Explore Faire) has become a dominant wholesale marketplace for retailers and suppliers, helping businesses source unique products from emerging brands across Europe. They utilize AI to match buyers with suppliers and optimize the logistics process. In 2025, Faire continues growing by enabling flexible payment terms and pushing its sustainable sourcing strategies.
2. Tradeshift: Digital Supply Chain Management
Tradeshift (Visit Tradeshift) reinvents B2B commerce through cloud-based supply chain management. It provides automated invoicing, payment solutions, and financing, coupled with powerful machine learning to optimize workflows. Tradeshift's success lies in its partnerships with corporations across Europe that need streamlined procurement and invoicing.
3. B2B Ecommerce: Omnichannel Solutions Made Simple
B2B Ecommerce (Learn More About B2B Ecommerce) simplifies complex systems for small-to-medium businesses (SMBs) through omnichannel platforms. Offering customizable features tailored to European goods regulations, it’s become the go-to choice for businesses looking for flexible e-commerce solutions.
4. Orderchamp: Cutting-Edge Technology for Retailers
Orderchamp (Experience Orderchamp) connects retailers and brands through curated offerings based on data insights. Their unique approach involves deep generative AI for predictive stock management, empowering brands to reduce waste and optimize profit margins.
5. BlueCart: Revolutionizing B2B Hospitality E-Commerce
BlueCart (Discover BlueCart) specializes in food and hospitality wholesale e-commerce. By bridging the gap between vendors and restaurants, BlueCart enables seamless ordering, digital payment integration, and real-time inventory updates. Its geographical focus on Europe's hospitality hotspots has secured ongoing growth.
6. Ankorstore: Trendy Marketplace for Boutique Owners
Ankorstore (Learn About Ankorstore) plays a pivotal role in supporting independent boutiques in Europe. Their focus lies in personalized marketing techniques and providing risk-free buying conditions for startup retailers. Boutique owners love their exclusive branding platform, creating a loyal user base.
7. Mercateo Unite: Collaboration on Innovation
Mercateo Unite (Explore Mercateo) is widely recognized for its collaborative marketplace approach, enabling shared inventory management systems and AI-supported real-time lead scoring for businesses. Mercateo’s emphasis on partnerships with environmental suppliers has increased its appeal across Europe.
8. Alkemics: Data-Driven Product Collaboration
Alkemics (Visit Alkemics) offers a collaborative platform where suppliers, distributors, and retailers can seamlessly share product data. Its strong analytics capabilities guide predictive stocking, which reduces errors and costs while enhancing customer satisfaction.
9. Kickstart Procurement: The Digital Tender Revolution
This procurement-focused company democratizes enterprise-level tendering for medium-scale businesses. By implementing machine learning for document handling and multi-region logistics awareness, Kickstart Procurement has raised the bar for efficiency tools available to European corporations.
10. Manyfold: Sustainable, Scalable, Simplified
Manyfold, launched in the sustainability niche, allows companies to source environment-friendly, scalable solutions through customizable procurement systems. Its focus on reducing carbon footprints is attracting green technology endorsements from global B2B players.
The Hidden Challenge of Startups (and How to Fix It): MARKETING
If you’ve launched a B2B e-commerce platform, you’ve likely realized by now that building a product is the easy part, it's the marketing where most startups struggle. Many talented founders spend years crafting innovative solutions only to falter when their target audience doesn’t even know they exist.
Solution: Start with validating your idea through marketing before you even finalize your product. B2B marketing is fundamentally different from B2C; focusing on thought leadership and technical content is critical for generating leads. Tools like the F/MS AI SEO Blog allow startups to:
- Rank on Google and Bing for high-conversion keywords.
- Build brand authority in LinkedIn and SEO-rich marketplaces.
- Attract lead-generating traffic and backlinks with advanced AI optimization.
Don’t waste time publishing generic blogs. This AI-powered system creates expert-level content designed to drive demand in your industry.
How B2B Startups Can Avoid Common Pitfalls
Common Mistake #1: Ignoring Customization
Startups often roll out a general product without tailoring features for localized hubs in Europe, this is a fatal error in regions with distinct regulations and cultural norms.
Fix: Offer adjustable pricing models or localized compliance integrations relevant to EU laws.
Common Mistake #2: Over-Relying on Tech
While tech, including AI, is important, startups often neglect human collaboration and personalized, relational sales approaches critical to B2B longevity.
Fix: Invest in both automation AND personalized CRM systems that nurture long-term relationships.
The Solution That’s ALREADY Proven to Work
How do you ensure your startup is not just surviving but THRIVING? Marketing visibility remains the largest gap. Not every founder is equipped to be talking about content-funnels daily, which is why tools like the F/MS AI SEO Tool work to automate all layers of engagement, from search engine dominance to chatbot integrations like Perplexity or Grok.
This AI-driven software helps startups grab attention across platforms, including ranking in AI tools that entrepreneurs are actively adopting. Founders juggling time-limits can trust this backend workload automation.
Final Thoughts: Innovation Meets Sustainability
The European B2B e-commerce startup scene in 2025 is not just about scaling innovative technologies, it’s about driving real-world improvement in supply chains, cross-border trading, and sustainable procurement. Startups like Faire, Manyfold, and Orderchamp are paving the way for more transparent and efficient commerce.
As an entrepreneur, if you’re inspired by these examples, it’s time to start building visibility, leveraging dynamic tools, and ensuring your product matches the customized needs of your market. To scale smarter, start with tools like the F/MS AI Blog Solutions. Because in the world of B2B, staying unseen is simply not an option.
Ready to share your story? Reach out and let's make YOUR startup the next headline success.
Check out another article that you might like:
FAQ on Top European B2B E-Commerce Startups in 2025
1. What industries are European B2B e-commerce startups revolutionizing?
European B2B startups are transforming industries such as wholesale marketplaces, digital supply chains, hospitality procurement, and sustainability solutions. Companies like Faire and Manyfold are leading the charge by introducing advanced AI and green technology. Learn about Faire
2. Where can I submit a guest post about my startup?
If your startups needs to drive targeted traffic and build authority with high-volume, niche-relevant content placements in articles that rank well not only in Google, but also in Perplexity and ChatGPT, then you might want to publish your guest post in one of the F/MS Startup Game's blogs. Get a quality backlink
3. How can supply chain management be optimized for European businesses?
Platforms like Tradeshift allow European businesses to adopt digital supply chain solutions such as automated invoicing, payment systems, and machine learning integrations for streamlined procurement processes. Visit Tradeshift
4. Which startups focus on hospitality and retail B2B solutions?
BlueCart specializes in hospitality procurement by bridging the gap between restaurants and vendors, while Orderchamp uses AI-driven tools to optimize retail inventory for small boutique stores. Discover BlueCart | Experience Orderchamp
5. Which B2B startup is ideal for SMBs looking for omnichannel solutions?
B2B Ecommerce simplifies complex e-commerce systems with customizable features tailored to European regulations, making it perfect for small-to-medium businesses. Learn More About B2B Ecommerce
6. Are there platforms for environmentally-focused B2B startups?
Manyfold provides scalable procurement systems for businesses prioritizing sustainability, offering solutions to reduce carbon footprints while streamlining operations. Read about Manyfold
7. Can I use AI to write SEO-optimized articles that help my brand grow?
Most business owners don't understand how SEO works, let alone how to use AI for writing blog articles. That's why for busy business owners there's a great free tool that doesn't require much knowledge. Write articles for free
8. How can personalization impact B2B e-commerce success?
Ankorstore excels at helping boutique owners with tools for personalized marketing and exclusive branding to create loyal customers. Learn About Ankorstore
9. Are there platforms that integrate real-time data sharing for product collaboration?
Alkemics provides a collaborative solution for businesses to share product data seamlessly, using analytics to guide predictive stocking and reduce errors. Visit Alkemics
10. What procurement-focused startups are innovating tender processes?
Kickstart Procurement offers tools powered by machine learning to streamline tendering for medium-scale businesses, simplifying document handling and logistics across regions.
About the Author
Violetta Bonenkamp, also known as MeanCEO, is an experienced startup founder with an impressive educational background including an MBA and four other higher education degrees. She has over 20 years of work experience across multiple countries, including 5 years as a solopreneur and serial entrepreneur. Throughout her startup experience she has applied for multiple startup grants at the EU level, in the Netherlands and Malta, and her startups received quite a few of those. She’s been living, studying and working in many countries around the globe and her extensive multicultural experience has influenced her immensely.
Violetta Bonenkamp's expertise in CAD sector, IP protection and blockchain
Violetta Bonenkamp is recognized as a multidisciplinary expert with significant achievements in the CAD sector, intellectual property (IP) protection, and blockchain technology.
CAD Sector:
- Violetta is the CEO and co-founder of CADChain, a deep tech startup focused on developing IP management software specifically for CAD (Computer-Aided Design) data. CADChain addresses the lack of industry standards for CAD data protection and sharing, using innovative technology to secure and manage design data.
- She has led the company since its inception in 2018, overseeing R&D, PR, and business development, and driving the creation of products for platforms such as Autodesk Inventor, Blender, and SolidWorks.
- Her leadership has been instrumental in scaling CADChain from a small team to a significant player in the deeptech space, with a diverse, international team.
IP Protection:
- Violetta has built deep expertise in intellectual property, combining academic training with practical startup experience. She has taken specialized courses in IP from institutions like WIPO and the EU IPO.
- She is known for sharing actionable strategies for startup IP protection, leveraging both legal and technological approaches, and has published guides and content on this topic for the entrepreneurial community.
- Her work at CADChain directly addresses the need for robust IP protection in the engineering and design industries, integrating cybersecurity and compliance measures to safeguard digital assets.
Blockchain:
- Violetta’s entry into the blockchain sector began with the founding of CADChain, which uses blockchain as a core technology for securing and managing CAD data.
- She holds several certifications in blockchain and has participated in major hackathons and policy forums, such as the OECD Global Blockchain Policy Forum.
- Her expertise extends to applying blockchain for IP management, ensuring data integrity, traceability, and secure sharing in the CAD industry.
Violetta is a true multiple specialist who has built expertise in Linguistics, Education, Business Management, Blockchain, Entrepreneurship, Intellectual Property, Game Design, AI, SEO, Digital Marketing, cyber security and zero code automations. Her extensive educational journey includes a Master of Arts in Linguistics and Education, an Advanced Master in Linguistics from Belgium (2006-2007), an MBA from Blekinge Institute of Technology in Sweden (2006-2008), and an Erasmus Mundus joint program European Master of Higher Education from universities in Norway, Finland, and Portugal (2009).
She is the founder of Fe/male Switch, a startup game that encourages women to enter STEM fields, and also leads CADChain, and multiple other projects like the Directory of 1,000 Startup Cities with a proprietary MeanCEO Index that ranks cities for female entrepreneurs. Violetta created the "gamepreneurship" methodology, which forms the scientific basis of her startup game. She also builds a lot of SEO tools for startups. Her achievements include being named one of the top 100 women in Europe by EU Startups in 2022 and being nominated for Impact Person of the year at the Dutch Blockchain Week. She is an author with Sifted and a speaker at different Universities. Recently she published a book on Startup Idea Validation the right way: from zero to first customers and beyond, launched a Directory of 1,500+ websites for startups to list themselves in order to gain traction and build backlinks and is building MELA AI to help local restaurants in Malta get more visibility online.
For the past several years Violetta has been living between the Netherlands and Malta, while also regularly traveling to different destinations around the globe, usually due to her entrepreneurial activities. This has led her to start writing about different locations and amenities from the POV of an entrepreneur. Here’s her recent article about the best hotels in Italy to work from.
About the Publication
Fe/male Switch is an innovative startup platform designed to empower women entrepreneurs through an immersive, game-like experience. Founded in 2020 during the pandemic "without any funding and without any code," this non-profit initiative has evolved into a comprehensive educational tool for aspiring female entrepreneurs.The platform was co-founded by Violetta Shishkina-Bonenkamp, who serves as CEO and one of the lead authors of the Startup News branch.
Mission and Purpose
Fe/male Switch Foundation was created to address the gender gap in the tech and entrepreneurship space. The platform aims to skill-up future female tech leaders and empower them to create resilient and innovative tech startups through what they call "gamepreneurship". By putting players in a virtual startup village where they must survive and thrive, the startup game allows women to test their entrepreneurial abilities without financial risk.
Key Features
The platform offers a unique blend of news, resources,learning, networking, and practical application within a supportive, female-focused environment:
- Skill Lab: Micro-modules covering essential startup skills
- Virtual Startup Building: Create or join startups and tackle real-world challenges
- AI Co-founder (PlayPal): Guides users through the startup process
- SANDBOX: A testing environment for idea validation before launch
- Wellness Integration: Virtual activities to balance work and self-care
- Marketplace: Buy or sell expert sessions and tutorials
Impact and Growth
Since its inception, Fe/male Switch has shown impressive growth:
- 5,000+ female entrepreneurs in the community
- 100+ startup tools built
- 5,000+ pieces of articles and news written
- 1,000 unique business ideas for women created
Partnerships
Fe/male Switch has formed strategic partnerships to enhance its offerings. In January 2022, it teamed up with global website builder Tilda to provide free access to website building tools and mentorship services for Fe/male Switch participants.
Recognition
Fe/male Switch has received media attention for its innovative approach to closing the gender gap in tech entrepreneurship. The platform has been featured in various publications highlighting its unique "play to learn and earn" model.
